Impossible to Ignore - Safari

	1.	https://degreed.com/dguserr4k6dy/dashboard#/feed
	2.	https://www.safaribooksonline.com/library/view/impossible-to-ignore/9781259584145
	3.	15 Ways to Make your content Memorable (15)
	4.	9 of the 15 items above can influence others long-term memory
	5.	Memory matters b/c it influences action
	6.	Kieth Ericson at Harvard study on overconfidence in remembering future effort
	7.	Memory, emotion and motivation may be the basis of brains design (3)
	8.	Edmund Rolls - We guid behavior to things that r useful & away from things that aren't
	9.	rewards that motivate - affection, praise, touch, $ --> emotion = happiness
	10.	- emotion - unhappy boss
	11.	emotion of frustration - expecting a reward we don't get; someone getting credit for our work
	12.	emotion of relief - punishment stops
	13.	Make it clear how my content enables ppl 2 mv 2 a reward (6)
	14.	3 Examples of better communication - intensify rewards, avoid a negative (3)
	15.	The brain's quest is to seek rewards and avoid punishment
	16.	Ppl execute on intention (4) (4)
	17.	Brains r after max(reward) min(effort) min(risk) in socially desirable way
	18.	Prospective Memory - Remembering a future event
	19.	3 steps that ppl act on future (3)
	20.	3 routes to our next move (reflex, habit, goal)
	21.	TO BE ON PEOPLE’S MINDS, YOU MUST BECOME PART OF THEIR REFLEXES, HABITS, AND/OR GOALS THEY CONSIDER VALUABLE.
	22.	list of stimuli that are biologically rewarding (16) (16)
	23.	secondary reinforcers, such as money or promotions, which are learned and which require, at least initially, cognitive effort to generate action.
	24.	when trying to influence others’ memory is that they overestimate the importance of goals and underestimate the impact of existing reflexes and habits
	25.	too much novelty but no integration with existing reflexes and habits, as well as no reinforcement and no immediate rewards, forgetting is inevitable
	26.	consider people’s reflexes, habits, and goals
	27.	how to influence someone else’s memory because people make choices based on what they remember
	28.	When we share great ideas, and others remember and act on them, we progress. When we have great ideas and others forget them, we stagnate.
	29.	Dodgson offered a wise coping technique for times of complexity and change: focus on proportions rather than precision.
	30.	CONSIDER INFLUENCING OTHERS’ MEMORY THROUGH THE LENS OF PROPORTION RATHER THAN PRECISION.
	31.	there is no single factor that makes something memorable. It is a combination of elements, used in the proper ratio
	32.	Surprise, for example, is memorable, but too much of it can be disconcerting.
	33.	The top 50 SlideShares contained, on average, 9 of the 15 memory variables,
	34.	in a PowerPoint presentation, some items can become distinct relative to their “neighbors.” Scientists call this salience.
	35.	Even a complex chart can be memorable if it appears after a string of simple text-based elements because it is seen as a surprise that breaks a pattern.
	36.	Decide the Salient point (distinct relative to their “neighbors.) and repeat it
	37.	People act on what they remember, not on what they forget.
	38.	What matters most is what happens next. People need memory to predict their next move
	39.	Memory guides action toward maximum rewards.
	40.	Establish a framework, and then decide which items must stand out. Weaken their neighbors.
	41.	Tie cues to people's goals
	42.	link your message to people’s most relevant goals.
	43.	Studies show that prospective memory is more effective when it follows the formula of written instructions + imagery
	44.	Timeless Message - create a classic in 3 steps 1. address fundamental human problem 2. build mental picture; 3. Repeatable metaphor (3)
	45.	13 Classic Quotes or Mantras (13)
	46.	3 Characteristics for a classic by Italo Calvino (3)
	47.	HOW MUCH OF YOUR CONTENT MEETS THE CRITERIA FOR A CLASSIC?
	48.	CLASSICS, NOT CLICHÉS
	49.	A classic is always marked by something worth mentioning over and over again, without the risk of becoming a cliché.
	50.	MOST SHORT-TERM MEMORIES ARE FATED TO BE FORGOTTEN UNLESS THEY ARE TIED TO LONG-TERM GOALS
	51.	9 Criteria for repeatable messages (9)
	52.	Often we forget things because there are not enough cues or triggers in the environment to refresh our memory
	53.	Techniques to Convince Others to Repeat Your Words
	54.	MEMORY THAT REINFORCES A DESIRED SELF THRIVES ON GENERIC STATEMENTS
	55.	How do you create a good mantra for your listeners? Start where they are, not where you are. Listen to their vocabulary, to their way of talking. People often say the same things over and over without realizing it
	56.	Build a mantra based on what your audience is already saying
	57.	A MESSAGE OFTEN BECOMES REPEATABLE IF IT CONFERS STATUS.
	58.	How does your content make people look in front of others?
	59.	people would rather come across as storytellers than mere distributors of data.
	60.	messages respond to people’s aspirations, to the materialization of a desired self. As a result, they are highly repeatable
	61.	Repeatable messages respond to long-term goals such as health, beauty and safety (author fails to mention $)
	62.	What are some motivations that prompt the repetition of those messages?
	63.	Can your audience repeat your statements easily?
	64.	SIMPLE SYNTAX LEADS TO REPEATABLE MESSAGES
	65.	Disfluency - distinct words
	66.	Hard to read slides increase memorization of them
	67.	Are your sentences simple enough, even for non-English speakers?
	68.	Simple syntax is necessary but not sufficient for a repeatable message. Research shows that once the syntax is simple, providing a safe canvas, the foreground must be marked by distinct words,
	69.	Any time you aspire to a repeatable message, ask whether your audience can carry your content from context to context
	70.	procedural memory is based on perception and motor skills (e.g., your ability to swim even if you have not done so in the past 10 years)
	71.	Declarative memory includes knowledge and facts (e.g., “Magnesium is to the right of sodium on the periodic table
	72.	alliteration, parallel construction, and metaphors correlated with brand recall
	73.	Many people have great ideas to share, but when they use clichés, they drain their messages of their potency, rendering them common and forgettable
	74.	Use the word "Imagine" to create anticipation and invite action. Ppl just dont thnk abt future; they feel the future & emotion influences decision-making
	75.	Ur communications, do you delay gratification while sustaining attn? r u mking reveal 2 soon? How long cn u prolong anticipation
	76.	Anticipation triggers dopamine which activates motivation and action
	77.	Give people a valuable tool the first 5 minutes of a presentation
	78.	PROVIDE SWEET ANTICIPATION, NOT AN AGONIZING WAIT.
	79.	Find dog park to try with Lola and doggy day care to go to and website helping meet other dogs in your area
	80.	Table of Contents
	81.	Backlog