| • | Systems vs. Goals | |
| • | Cognitive Dissonance | |
| • | Linguistic Kill Shot | |
| • | Making things go viral | |
| • | We are in a simulation | |
| • | High Ground Maneuver | |
| • | “Once you realize that everyone is completely irrational,” Scott Adams told me, “your life gets a lot easier. | |
| • | A-B Testing | |
| • | Backlog | |
| • | Confirmation Bias | |
| • | Master Persuader Hypothesis | |
| • | Persuasion Notes from Scott Adams (Dilbert) (3) | |
| • | Scott Adams Word Thinking (g) | |
| • | Table of Contents | |
| • | Talent Stack | |
| • | the illusion that humans use reason to make important decisions | |
| • | Tremendous benefit from learning Persuasion or Hypnosis techniques |