Impossible to Ignore - Safari

	42.	link your message to people’s most relevant goals.
	50.	MOST SHORT-TERM MEMORIES ARE FATED TO BE FORGOTTEN UNLESS THEY ARE TIED TO LONG-TERM GOALS
	18.	Prospective Memory - Remembering a future event
	51.	9 Criteria for repeatable messages (9)
	7.	Memory, emotion and motivation may be the basis of brains design (3)
	20.	3 routes to our next move (reflex, habit, goal)
	31.	there is no single factor that makes something memorable. It is a combination of elements, used in the proper ratio
	12.	emotion of relief - punishment stops
	15.	The brain's quest is to seek rewards and avoid punishment
	28.	When we share great ideas, and others remember and act on them, we progress. When we have great ideas and others forget them, we stagnate.
	55.	How do you create a good mantra for your listeners? Start where they are, not where you are. Listen to their vocabulary, to their way of talking. People often say the same things over and over without realizing it
	58.	How does your content make people look in front of others?
	49.	A classic is always marked by something worth mentioning over and over again, without the risk of becoming a cliché.
	44.	Timeless Message - create a classic in 3 steps 1. address fundamental human problem 2. build mental picture; 3. Repeatable metaphor (3)
	62.	What are some motivations that prompt the repetition of those messages?
	36.	Decide the Salient point (distinct relative to their “neighbors.) and repeat it
	74.	Use the word "Imagine" to create anticipation and invite action. Ppl just dont thnk abt future; they feel the future & emotion influences decision-making
	81.	Backlog
	5.	Memory matters b/c it influences action
	63.	Can your audience repeat your statements easily?
	21.	TO BE ON PEOPLE’S MINDS, YOU MUST BECOME PART OF THEIR REFLEXES, HABITS, AND/OR GOALS THEY CONSIDER VALUABLE.
	33.	The top 50 SlideShares contained, on average, 9 of the 15 memory variables,
	32.	Surprise, for example, is memorable, but too much of it can be disconcerting.
	34.	in a PowerPoint presentation, some items can become distinct relative to their “neighbors.” Scientists call this salience.
	4.	9 of the 15 items above can influence others long-term memory
	3.	15 Ways to Make your content Memorable (15)
	24.	when trying to influence others’ memory is that they overestimate the importance of goals and underestimate the impact of existing reflexes and habits
	45.	13 Classic Quotes or Mantras (13)
	23.	secondary reinforcers, such as money or promotions, which are learned and which require, at least initially, cognitive effort to generate action.
	68.	Simple syntax is necessary but not sufficient for a repeatable message. Research shows that once the syntax is simple, providing a safe canvas, the foreground must be marked by distinct words,
	8.	Edmund Rolls - We guid behavior to things that r useful & away from things that aren't
	19.	3 steps that ppl act on future (3)
	71.	Declarative memory includes knowledge and facts (e.g., “Magnesium is to the right of sodium on the periodic table
	46.	3 Characteristics for a classic by Italo Calvino (3)
	72.	alliteration, parallel construction, and metaphors correlated with brand recall
	40.	Establish a framework, and then decide which items must stand out. Weaken their neighbors.
	35.	Even a complex chart can be memorable if it appears after a string of simple text-based elements because it is seen as a surprise that breaks a pattern.
	54.	MEMORY THAT REINFORCES A DESIRED SELF THRIVES ON GENERIC STATEMENTS
	64.	SIMPLE SYNTAX LEADS TO REPEATABLE MESSAGES
	66.	Hard to read slides increase memorization of them
	65.	Disfluency - distinct words
	2.	https://www.safaribooksonline.com/library/view/impossible-to-ignore/9781259584145
	30.	CONSIDER INFLUENCING OTHERS’ MEMORY THROUGH THE LENS OF PROPORTION RATHER THAN PRECISION.
	78.	PROVIDE SWEET ANTICIPATION, NOT AN AGONIZING WAIT.
	26.	consider people’s reflexes, habits, and goals
	9.	rewards that motivate - affection, praise, touch, $ --> emotion = happiness
	25.	too much novelty but no integration with existing reflexes and habits, as well as no reinforcement and no immediate rewards, forgetting is inevitable
	14.	3 Examples of better communication - intensify rewards, avoid a negative (3)
	10.	- emotion - unhappy boss
	73.	Many people have great ideas to share, but when they use clichés, they drain their messages of their potency, rendering them common and forgettable
	56.	Build a mantra based on what your audience is already saying
	57.	A MESSAGE OFTEN BECOMES REPEATABLE IF IT CONFERS STATUS.
	77.	Give people a valuable tool the first 5 minutes of a presentation
	41.	Tie cues to people's goals
	80.	Table of Contents
	79.	Find dog park to try with Lola and doggy day care to go to and website helping meet other dogs in your area
	61.	Repeatable messages respond to long-term goals such as health, beauty and safety (author fails to mention $)
	48.	CLASSICS, NOT CLICHÉS
	17.	Brains r after max(reward) min(effort) min(risk) in socially desirable way
	37.	People act on what they remember, not on what they forget.
	60.	messages respond to people’s aspirations, to the materialization of a desired self. As a result, they are highly repeatable
	22.	list of stimuli that are biologically rewarding (16) (16)
	43.	Studies show that prospective memory is more effective when it follows the formula of written instructions + imagery
	1.	https://degreed.com/dguserr4k6dy/dashboard#/feed
	67.	Are your sentences simple enough, even for non-English speakers?
	59.	people would rather come across as storytellers than mere distributors of data.
	69.	Any time you aspire to a repeatable message, ask whether your audience can carry your content from context to context
	16.	Ppl execute on intention (4) (4)
	53.	Techniques to Convince Others to Repeat Your Words
	47.	HOW MUCH OF YOUR CONTENT MEETS THE CRITERIA FOR A CLASSIC?
	52.	Often we forget things because there are not enough cues or triggers in the environment to refresh our memory
	70.	procedural memory is based on perception and motor skills (e.g., your ability to swim even if you have not done so in the past 10 years)
	6.	Kieth Ericson at Harvard study on overconfidence in remembering future effort
	76.	Anticipation triggers dopamine which activates motivation and action
	13.	Make it clear how my content enables ppl 2 mv 2 a reward (6)
	39.	Memory guides action toward maximum rewards.
	38.	What matters most is what happens next. People need memory to predict their next move
	11.	emotion of frustration - expecting a reward we don't get; someone getting credit for our work
	27.	how to influence someone else’s memory because people make choices based on what they remember
	75.	Ur communications, do you delay gratification while sustaining attn? r u mking reveal 2 soon? How long cn u prolong anticipation
	29.	Dodgson offered a wise coping technique for times of complexity and change: focus on proportions rather than precision.