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Table of Contents

Cover
Introduction

1-Persuasion Basics
1.Seven Elements of Persuasion
2.  Authority
3.  Social Proof
4.  Scarcity
5.  Commitment/Consistency
6.   Unity
7.  Reciprocation
8.  Liking
9.Noticing
10.Confirmation Bias
11.Facts vs. Emotions

2-Anti-Persuasion: Do the Opposite
12.Hypocrisy Syndrome
13.Anger
14.Too Many Choices
15.Complaining

3-Body Language
16.Mirroring

4-Hypnotic Words
17.I Can't
18.Because

5-Other Persuasion Techniques
19.Thanking