Cover | ||
Introduction | ||
1-Persuasion Basics | ||
1. | Seven Elements of Persuasion | |
2. | Authority | |
3. | Social Proof | |
4. | Scarcity | |
5. | Commitment/Consistency | |
6. | Unity | |
7. | Reciprocation | |
8. | Liking | |
9. | Noticing | |
10. | Confirmation Bias | |
11. | Facts vs. Emotions | |
2-Anti-Persuasion: Do the Opposite | ||
12. | Hypocrisy Syndrome | |
13. | Anger | |
14. | Too Many Choices | |
15. | Complaining | |
3-Body Language | ||
16. | Mirroring | |
4-Hypnotic Words | ||
17. | I Can't | |
18. | Because | |
5-Other Persuasion Techniques | ||
19. | Thanking |