| 11. | Confirmation Bias | |
| 14. | High Ground Maneuver | |
| 13. | Linguistic Kill Shot | |
| 4. | Tremendous benefit from learning Persuasion or Hypnosis techniques | |
| 5. | A-B Testing | |
| 1. | Talent Stack | |
| 2. | Master Persuader Hypothesis | |
| 9. | Systems vs. Goals | |
| 15. | Scott Adams Word Thinking (g) | |
| 8. | the illusion that humans use reason to make important decisions | |
| 7. | Making things go viral | |
| 3. | “Once you realize that everyone is completely irrational,” Scott Adams told me, “your life gets a lot easier. | |
| 12. | We are in a simulation | |
| 10. | Cognitive Dissonance | |
| 6. | Persuasion Notes from Scott Adams (Dilbert) (3) |