| 72. | alliteration, parallel construction, and metaphors correlated with brand recall | |
| 67. | Are your sentences simple enough, even for non-English speakers? | |
| 17. | Brains r after max(reward) min(effort) min(risk) in socially desirable way | |
| 49. | A classic is always marked by something worth mentioning over and over again, without the risk of becoming a cliché. | |
| 37. | People act on what they remember, not on what they forget. | |
| 39. | Memory guides action toward maximum rewards. | |
| 19. | 3 steps that ppl act on future (3) | |
| 41. | Tie cues to people's goals | |
| 58. | How does your content make people look in front of others? | |
| 13. | Make it clear how my content enables ppl 2 mv 2 a reward (6) | |
| 34. | in a PowerPoint presentation, some items can become distinct relative to their “neighbors.” Scientists call this salience. | |
| 55. | How do you create a good mantra for your listeners? Start where they are, not where you are. Listen to their vocabulary, to their way of talking. People often say the same things over and over without realizing it | |
| 65. | Disfluency - distinct words | |
| 43. | Studies show that prospective memory is more effective when it follows the formula of written instructions + imagery | |
| 44. | Timeless Message - create a classic in 3 steps 1. address fundamental human problem 2. build mental picture; 3. Repeatable metaphor (3) | |
| 45. | 13 Classic Quotes or Mantras (13) | |
| 23. | secondary reinforcers, such as money or promotions, which are learned and which require, at least initially, cognitive effort to generate action. | |
| 5. | Memory matters b/c it influences action | |
| 4. | 9 of the 15 items above can influence others long-term memory | |
| 71. | Declarative memory includes knowledge and facts (e.g., “Magnesium is to the right of sodium on the periodic table | |
| 36. | Decide the Salient point (distinct relative to their “neighbors.) and repeat it | |
| 63. | Can your audience repeat your statements easily? | |
| 21. | TO BE ON PEOPLE’S MINDS, YOU MUST BECOME PART OF THEIR REFLEXES, HABITS, AND/OR GOALS THEY CONSIDER VALUABLE. | |
| 8. | Edmund Rolls - We guid behavior to things that r useful & away from things that aren't | |
| 35. | Even a complex chart can be memorable if it appears after a string of simple text-based elements because it is seen as a surprise that breaks a pattern. | |
| 7. | Memory, emotion and motivation may be the basis of brains design (3) | |
| 46. | 3 Characteristics for a classic by Italo Calvino (3) | |
| 6. | Kieth Ericson at Harvard study on overconfidence in remembering future effort | |
| 77. | Give people a valuable tool the first 5 minutes of a presentation | |
| 1. | https://degreed.com/dguserr4k6dy/dashboard#/feed | |
| 61. | Repeatable messages respond to long-term goals such as health, beauty and safety (author fails to mention $) | |
| 57. | A MESSAGE OFTEN BECOMES REPEATABLE IF IT CONFERS STATUS. | |
| 31. | there is no single factor that makes something memorable. It is a combination of elements, used in the proper ratio | |
| 27. | how to influence someone else’s memory because people make choices based on what they remember | |
| 56. | Build a mantra based on what your audience is already saying | |
| 9. | rewards that motivate - affection, praise, touch, $ --> emotion = happiness | |
| 69. | Any time you aspire to a repeatable message, ask whether your audience can carry your content from context to context | |
| 3. | 15 Ways to Make your content Memorable (15) | |
| 11. | emotion of frustration - expecting a reward we don't get; someone getting credit for our work | |
| 54. | MEMORY THAT REINFORCES A DESIRED SELF THRIVES ON GENERIC STATEMENTS | |
| 40. | Establish a framework, and then decide which items must stand out. Weaken their neighbors. | |
| 50. | MOST SHORT-TERM MEMORIES ARE FATED TO BE FORGOTTEN UNLESS THEY ARE TIED TO LONG-TERM GOALS | |
| 12. | emotion of relief - punishment stops | |
| 47. | HOW MUCH OF YOUR CONTENT MEETS THE CRITERIA FOR A CLASSIC? | |
| 42. | link your message to people’s most relevant goals. | |
| 59. | people would rather come across as storytellers than mere distributors of data. | |
| 25. | too much novelty but no integration with existing reflexes and habits, as well as no reinforcement and no immediate rewards, forgetting is inevitable | |
| 66. | Hard to read slides increase memorization of them | |
| 60. | messages respond to people’s aspirations, to the materialization of a desired self. As a result, they are highly repeatable | |
| 16. | Ppl execute on intention (4) (4) | |
| 22. | list of stimuli that are biologically rewarding (16) (16) | |
| 15. | The brain's quest is to seek rewards and avoid punishment | |
| 68. | Simple syntax is necessary but not sufficient for a repeatable message. Research shows that once the syntax is simple, providing a safe canvas, the foreground must be marked by distinct words, | |
| 74. | Use the word "Imagine" to create anticipation and invite action. Ppl just dont thnk abt future; they feel the future & emotion influences decision-making | |
| 28. | When we share great ideas, and others remember and act on them, we progress. When we have great ideas and others forget them, we stagnate. | |
| 78. | PROVIDE SWEET ANTICIPATION, NOT AN AGONIZING WAIT. | |
| 64. | SIMPLE SYNTAX LEADS TO REPEATABLE MESSAGES | |
| 70. | procedural memory is based on perception and motor skills (e.g., your ability to swim even if you have not done so in the past 10 years) | |
| 30. | CONSIDER INFLUENCING OTHERS’ MEMORY THROUGH THE LENS OF PROPORTION RATHER THAN PRECISION. | |
| 48. | CLASSICS, NOT CLICHÉS | |
| 18. | Prospective Memory - Remembering a future event | |
| 53. | Techniques to Convince Others to Repeat Your Words | |
| 2. | https://www.safaribooksonline.com/library/view/impossible-to-ignore/9781259584145 | |
| 76. | Anticipation triggers dopamine which activates motivation and action | |
| 24. | when trying to influence others’ memory is that they overestimate the importance of goals and underestimate the impact of existing reflexes and habits | |
| 14. | 3 Examples of better communication - intensify rewards, avoid a negative (3) | |
| 32. | Surprise, for example, is memorable, but too much of it can be disconcerting. | |
| 33. | The top 50 SlideShares contained, on average, 9 of the 15 memory variables, | |
| 80. | Table of Contents | |
| 26. | consider people’s reflexes, habits, and goals | |
| 52. | Often we forget things because there are not enough cues or triggers in the environment to refresh our memory | |
| 29. | Dodgson offered a wise coping technique for times of complexity and change: focus on proportions rather than precision. | |
| 81. | Backlog | |
| 79. | Find dog park to try with Lola and doggy day care to go to and website helping meet other dogs in your area | |
| 10. | - emotion - unhappy boss | |
| 75. | Ur communications, do you delay gratification while sustaining attn? r u mking reveal 2 soon? How long cn u prolong anticipation | |
| 20. | 3 routes to our next move (reflex, habit, goal) | |
| 62. | What are some motivations that prompt the repetition of those messages? | |
| 73. | Many people have great ideas to share, but when they use clichés, they drain their messages of their potency, rendering them common and forgettable | |
| 38. | What matters most is what happens next. People need memory to predict their next move | |
| 51. | 9 Criteria for repeatable messages (9) |