| 26. | consider people’s reflexes, habits, and goals | |
| 64. | SIMPLE SYNTAX LEADS TO REPEATABLE MESSAGES | |
| 55. | How do you create a good mantra for your listeners? Start where they are, not where you are. Listen to their vocabulary, to their way of talking. People often say the same things over and over without realizing it | |
| 1. | https://degreed.com/dguserr4k6dy/dashboard#/feed | |
| 7. | Memory, emotion and motivation may be the basis of brains design (3) | |
| 38. | What matters most is what happens next. People need memory to predict their next move | |
| 60. | messages respond to people’s aspirations, to the materialization of a desired self. As a result, they are highly repeatable | |
| 22. | list of stimuli that are biologically rewarding (16) (16) | |
| 25. | too much novelty but no integration with existing reflexes and habits, as well as no reinforcement and no immediate rewards, forgetting is inevitable | |
| 3. | 15 Ways to Make your content Memorable (15) | |
| 14. | 3 Examples of better communication - intensify rewards, avoid a negative (3) | |
| 48. | CLASSICS, NOT CLICHÉS | |
| 23. | secondary reinforcers, such as money or promotions, which are learned and which require, at least initially, cognitive effort to generate action. | |
| 40. | Establish a framework, and then decide which items must stand out. Weaken their neighbors. | |
| 41. | Tie cues to people's goals | |
| 63. | Can your audience repeat your statements easily? | |
| 54. | MEMORY THAT REINFORCES A DESIRED SELF THRIVES ON GENERIC STATEMENTS | |
| 52. | Often we forget things because there are not enough cues or triggers in the environment to refresh our memory | |
| 28. | When we share great ideas, and others remember and act on them, we progress. When we have great ideas and others forget them, we stagnate. | |
| 39. | Memory guides action toward maximum rewards. | |
| 53. | Techniques to Convince Others to Repeat Your Words | |
| 19. | 3 steps that ppl act on future (3) | |
| 46. | 3 Characteristics for a classic by Italo Calvino (3) | |
| 50. | MOST SHORT-TERM MEMORIES ARE FATED TO BE FORGOTTEN UNLESS THEY ARE TIED TO LONG-TERM GOALS | |
| 16. | Ppl execute on intention (4) (4) | |
| 11. | emotion of frustration - expecting a reward we don't get; someone getting credit for our work | |
| 12. | emotion of relief - punishment stops | |
| 56. | Build a mantra based on what your audience is already saying | |
| 49. | A classic is always marked by something worth mentioning over and over again, without the risk of becoming a cliché. | |
| 9. | rewards that motivate - affection, praise, touch, $ --> emotion = happiness | |
| 67. | Are your sentences simple enough, even for non-English speakers? | |
| 73. | Many people have great ideas to share, but when they use clichés, they drain their messages of their potency, rendering them common and forgettable | |
| 4. | 9 of the 15 items above can influence others long-term memory | |
| 5. | Memory matters b/c it influences action | |
| 37. | People act on what they remember, not on what they forget. | |
| 66. | Hard to read slides increase memorization of them | |
| 65. | Disfluency - distinct words | |
| 15. | The brain's quest is to seek rewards and avoid punishment | |
| 76. | Anticipation triggers dopamine which activates motivation and action | |
| 51. | 9 Criteria for repeatable messages (9) | |
| 17. | Brains r after max(reward) min(effort) min(risk) in socially desirable way | |
| 21. | TO BE ON PEOPLE’S MINDS, YOU MUST BECOME PART OF THEIR REFLEXES, HABITS, AND/OR GOALS THEY CONSIDER VALUABLE. | |
| 59. | people would rather come across as storytellers than mere distributors of data. | |
| 70. | procedural memory is based on perception and motor skills (e.g., your ability to swim even if you have not done so in the past 10 years) | |
| 81. | Backlog | |
| 33. | The top 50 SlideShares contained, on average, 9 of the 15 memory variables, | |
| 68. | Simple syntax is necessary but not sufficient for a repeatable message. Research shows that once the syntax is simple, providing a safe canvas, the foreground must be marked by distinct words, | |
| 47. | HOW MUCH OF YOUR CONTENT MEETS THE CRITERIA FOR A CLASSIC? | |
| 74. | Use the word "Imagine" to create anticipation and invite action. Ppl just dont thnk abt future; they feel the future & emotion influences decision-making | |
| 36. | Decide the Salient point (distinct relative to their “neighbors.) and repeat it | |
| 32. | Surprise, for example, is memorable, but too much of it can be disconcerting. | |
| 31. | there is no single factor that makes something memorable. It is a combination of elements, used in the proper ratio | |
| 6. | Kieth Ericson at Harvard study on overconfidence in remembering future effort | |
| 10. | - emotion - unhappy boss | |
| 18. | Prospective Memory - Remembering a future event | |
| 13. | Make it clear how my content enables ppl 2 mv 2 a reward (6) | |
| 29. | Dodgson offered a wise coping technique for times of complexity and change: focus on proportions rather than precision. | |
| 2. | https://www.safaribooksonline.com/library/view/impossible-to-ignore/9781259584145 | |
| 79. | Find dog park to try with Lola and doggy day care to go to and website helping meet other dogs in your area | |
| 43. | Studies show that prospective memory is more effective when it follows the formula of written instructions + imagery | |
| 77. | Give people a valuable tool the first 5 minutes of a presentation | |
| 75. | Ur communications, do you delay gratification while sustaining attn? r u mking reveal 2 soon? How long cn u prolong anticipation | |
| 45. | 13 Classic Quotes or Mantras (13) | |
| 34. | in a PowerPoint presentation, some items can become distinct relative to their “neighbors.” Scientists call this salience. | |
| 20. | 3 routes to our next move (reflex, habit, goal) | |
| 58. | How does your content make people look in front of others? | |
| 69. | Any time you aspire to a repeatable message, ask whether your audience can carry your content from context to context | |
| 27. | how to influence someone else’s memory because people make choices based on what they remember | |
| 80. | Table of Contents | |
| 72. | alliteration, parallel construction, and metaphors correlated with brand recall | |
| 57. | A MESSAGE OFTEN BECOMES REPEATABLE IF IT CONFERS STATUS. | |
| 8. | Edmund Rolls - We guid behavior to things that r useful & away from things that aren't | |
| 71. | Declarative memory includes knowledge and facts (e.g., “Magnesium is to the right of sodium on the periodic table | |
| 78. | PROVIDE SWEET ANTICIPATION, NOT AN AGONIZING WAIT. | |
| 30. | CONSIDER INFLUENCING OTHERS’ MEMORY THROUGH THE LENS OF PROPORTION RATHER THAN PRECISION. | |
| 44. | Timeless Message - create a classic in 3 steps 1. address fundamental human problem 2. build mental picture; 3. Repeatable metaphor (3) | |
| 24. | when trying to influence others’ memory is that they overestimate the importance of goals and underestimate the impact of existing reflexes and habits | |
| 42. | link your message to people’s most relevant goals. | |
| 62. | What are some motivations that prompt the repetition of those messages? | |
| 35. | Even a complex chart can be memorable if it appears after a string of simple text-based elements because it is seen as a surprise that breaks a pattern. | |
| 61. | Repeatable messages respond to long-term goals such as health, beauty and safety (author fails to mention $) |