Impossible to Ignore - Safari

	39.	Memory guides action toward maximum rewards.
	47.	HOW MUCH OF YOUR CONTENT MEETS THE CRITERIA FOR A CLASSIC?
	16.	Ppl execute on intention (4) (4)
	29.	Dodgson offered a wise coping technique for times of complexity and change: focus on proportions rather than precision.
	51.	9 Criteria for repeatable messages (9)
	13.	Make it clear how my content enables ppl 2 mv 2 a reward (6)
	11.	emotion of frustration - expecting a reward we don't get; someone getting credit for our work
	76.	Anticipation triggers dopamine which activates motivation and action
	67.	Are your sentences simple enough, even for non-English speakers?
	31.	there is no single factor that makes something memorable. It is a combination of elements, used in the proper ratio
	15.	The brain's quest is to seek rewards and avoid punishment
	44.	Timeless Message - create a classic in 3 steps 1. address fundamental human problem 2. build mental picture; 3. Repeatable metaphor (3)
	75.	Ur communications, do you delay gratification while sustaining attn? r u mking reveal 2 soon? How long cn u prolong anticipation
	66.	Hard to read slides increase memorization of them
	6.	Kieth Ericson at Harvard study on overconfidence in remembering future effort
	63.	Can your audience repeat your statements easily?
	9.	rewards that motivate - affection, praise, touch, $ --> emotion = happiness
	78.	PROVIDE SWEET ANTICIPATION, NOT AN AGONIZING WAIT.
	40.	Establish a framework, and then decide which items must stand out. Weaken their neighbors.
	21.	TO BE ON PEOPLE’S MINDS, YOU MUST BECOME PART OF THEIR REFLEXES, HABITS, AND/OR GOALS THEY CONSIDER VALUABLE.
	5.	Memory matters b/c it influences action
	17.	Brains r after max(reward) min(effort) min(risk) in socially desirable way
	32.	Surprise, for example, is memorable, but too much of it can be disconcerting.
	62.	What are some motivations that prompt the repetition of those messages?
	54.	MEMORY THAT REINFORCES A DESIRED SELF THRIVES ON GENERIC STATEMENTS
	77.	Give people a valuable tool the first 5 minutes of a presentation
	81.	Backlog
	24.	when trying to influence others’ memory is that they overestimate the importance of goals and underestimate the impact of existing reflexes and habits
	61.	Repeatable messages respond to long-term goals such as health, beauty and safety (author fails to mention $)
	46.	3 Characteristics for a classic by Italo Calvino (3)
	42.	link your message to people’s most relevant goals.
	72.	alliteration, parallel construction, and metaphors correlated with brand recall
	38.	What matters most is what happens next. People need memory to predict their next move
	12.	emotion of relief - punishment stops
	64.	SIMPLE SYNTAX LEADS TO REPEATABLE MESSAGES
	22.	list of stimuli that are biologically rewarding (16) (16)
	28.	When we share great ideas, and others remember and act on them, we progress. When we have great ideas and others forget them, we stagnate.
	53.	Techniques to Convince Others to Repeat Your Words
	74.	Use the word "Imagine" to create anticipation and invite action. Ppl just dont thnk abt future; they feel the future & emotion influences decision-making
	14.	3 Examples of better communication - intensify rewards, avoid a negative (3)
	3.	15 Ways to Make your content Memorable (15)
	48.	CLASSICS, NOT CLICHÉS
	56.	Build a mantra based on what your audience is already saying
	70.	procedural memory is based on perception and motor skills (e.g., your ability to swim even if you have not done so in the past 10 years)
	57.	A MESSAGE OFTEN BECOMES REPEATABLE IF IT CONFERS STATUS.
	20.	3 routes to our next move (reflex, habit, goal)
	43.	Studies show that prospective memory is more effective when it follows the formula of written instructions + imagery
	80.	Table of Contents
	23.	secondary reinforcers, such as money or promotions, which are learned and which require, at least initially, cognitive effort to generate action.
	25.	too much novelty but no integration with existing reflexes and habits, as well as no reinforcement and no immediate rewards, forgetting is inevitable
	34.	in a PowerPoint presentation, some items can become distinct relative to their “neighbors.” Scientists call this salience.
	19.	3 steps that ppl act on future (3)
	79.	Find dog park to try with Lola and doggy day care to go to and website helping meet other dogs in your area
	58.	How does your content make people look in front of others?
	30.	CONSIDER INFLUENCING OTHERS’ MEMORY THROUGH THE LENS OF PROPORTION RATHER THAN PRECISION.
	4.	9 of the 15 items above can influence others long-term memory
	60.	messages respond to people’s aspirations, to the materialization of a desired self. As a result, they are highly repeatable
	33.	The top 50 SlideShares contained, on average, 9 of the 15 memory variables,
	26.	consider people’s reflexes, habits, and goals
	59.	people would rather come across as storytellers than mere distributors of data.
	73.	Many people have great ideas to share, but when they use clichés, they drain their messages of their potency, rendering them common and forgettable
	41.	Tie cues to people's goals
	65.	Disfluency - distinct words
	55.	How do you create a good mantra for your listeners? Start where they are, not where you are. Listen to their vocabulary, to their way of talking. People often say the same things over and over without realizing it
	45.	13 Classic Quotes or Mantras (13)
	10.	- emotion - unhappy boss
	7.	Memory, emotion and motivation may be the basis of brains design (3)
	37.	People act on what they remember, not on what they forget.
	27.	how to influence someone else’s memory because people make choices based on what they remember
	50.	MOST SHORT-TERM MEMORIES ARE FATED TO BE FORGOTTEN UNLESS THEY ARE TIED TO LONG-TERM GOALS
	18.	Prospective Memory - Remembering a future event
	52.	Often we forget things because there are not enough cues or triggers in the environment to refresh our memory
	35.	Even a complex chart can be memorable if it appears after a string of simple text-based elements because it is seen as a surprise that breaks a pattern.
	69.	Any time you aspire to a repeatable message, ask whether your audience can carry your content from context to context
	2.	https://www.safaribooksonline.com/library/view/impossible-to-ignore/9781259584145
	49.	A classic is always marked by something worth mentioning over and over again, without the risk of becoming a cliché.
	1.	https://degreed.com/dguserr4k6dy/dashboard#/feed
	68.	Simple syntax is necessary but not sufficient for a repeatable message. Research shows that once the syntax is simple, providing a safe canvas, the foreground must be marked by distinct words,
	71.	Declarative memory includes knowledge and facts (e.g., “Magnesium is to the right of sodium on the periodic table
	8.	Edmund Rolls - We guid behavior to things that r useful & away from things that aren't
	36.	Decide the Salient point (distinct relative to their “neighbors.) and repeat it