| 7. | Memory, emotion and motivation may be the basis of brains design (3) | |
| 42. | link your message to people’s most relevant goals. | |
| 21. | TO BE ON PEOPLE’S MINDS, YOU MUST BECOME PART OF THEIR REFLEXES, HABITS, AND/OR GOALS THEY CONSIDER VALUABLE. | |
| 73. | Many people have great ideas to share, but when they use clichés, they drain their messages of their potency, rendering them common and forgettable | |
| 67. | Are your sentences simple enough, even for non-English speakers? | |
| 20. | 3 routes to our next move (reflex, habit, goal) | |
| 28. | When we share great ideas, and others remember and act on them, we progress. When we have great ideas and others forget them, we stagnate. | |
| 27. | how to influence someone else’s memory because people make choices based on what they remember | |
| 69. | Any time you aspire to a repeatable message, ask whether your audience can carry your content from context to context | |
| 38. | What matters most is what happens next. People need memory to predict their next move | |
| 78. | PROVIDE SWEET ANTICIPATION, NOT AN AGONIZING WAIT. | |
| 16. | Ppl execute on intention (4) (4) | |
| 14. | 3 Examples of better communication - intensify rewards, avoid a negative (3) | |
| 80. | Table of Contents | |
| 10. | - emotion - unhappy boss | |
| 45. | 13 Classic Quotes or Mantras (13) | |
| 19. | 3 steps that ppl act on future (3) | |
| 60. | messages respond to people’s aspirations, to the materialization of a desired self. As a result, they are highly repeatable | |
| 54. | MEMORY THAT REINFORCES A DESIRED SELF THRIVES ON GENERIC STATEMENTS | |
| 26. | consider people’s reflexes, habits, and goals | |
| 39. | Memory guides action toward maximum rewards. | |
| 1. | https://degreed.com/dguserr4k6dy/dashboard#/feed | |
| 53. | Techniques to Convince Others to Repeat Your Words | |
| 30. | CONSIDER INFLUENCING OTHERS’ MEMORY THROUGH THE LENS OF PROPORTION RATHER THAN PRECISION. | |
| 12. | emotion of relief - punishment stops | |
| 56. | Build a mantra based on what your audience is already saying | |
| 46. | 3 Characteristics for a classic by Italo Calvino (3) | |
| 2. | https://www.safaribooksonline.com/library/view/impossible-to-ignore/9781259584145 | |
| 3. | 15 Ways to Make your content Memorable (15) | |
| 62. | What are some motivations that prompt the repetition of those messages? | |
| 58. | How does your content make people look in front of others? | |
| 35. | Even a complex chart can be memorable if it appears after a string of simple text-based elements because it is seen as a surprise that breaks a pattern. | |
| 71. | Declarative memory includes knowledge and facts (e.g., “Magnesium is to the right of sodium on the periodic table | |
| 8. | Edmund Rolls - We guid behavior to things that r useful & away from things that aren't | |
| 29. | Dodgson offered a wise coping technique for times of complexity and change: focus on proportions rather than precision. | |
| 59. | people would rather come across as storytellers than mere distributors of data. | |
| 22. | list of stimuli that are biologically rewarding (16) (16) | |
| 74. | Use the word "Imagine" to create anticipation and invite action. Ppl just dont thnk abt future; they feel the future & emotion influences decision-making | |
| 52. | Often we forget things because there are not enough cues or triggers in the environment to refresh our memory | |
| 37. | People act on what they remember, not on what they forget. | |
| 68. | Simple syntax is necessary but not sufficient for a repeatable message. Research shows that once the syntax is simple, providing a safe canvas, the foreground must be marked by distinct words, | |
| 6. | Kieth Ericson at Harvard study on overconfidence in remembering future effort | |
| 24. | when trying to influence others’ memory is that they overestimate the importance of goals and underestimate the impact of existing reflexes and habits | |
| 65. | Disfluency - distinct words | |
| 48. | CLASSICS, NOT CLICHÉS | |
| 57. | A MESSAGE OFTEN BECOMES REPEATABLE IF IT CONFERS STATUS. | |
| 13. | Make it clear how my content enables ppl 2 mv 2 a reward (6) | |
| 70. | procedural memory is based on perception and motor skills (e.g., your ability to swim even if you have not done so in the past 10 years) | |
| 55. | How do you create a good mantra for your listeners? Start where they are, not where you are. Listen to their vocabulary, to their way of talking. People often say the same things over and over without realizing it | |
| 33. | The top 50 SlideShares contained, on average, 9 of the 15 memory variables, | |
| 15. | The brain's quest is to seek rewards and avoid punishment | |
| 44. | Timeless Message - create a classic in 3 steps 1. address fundamental human problem 2. build mental picture; 3. Repeatable metaphor (3) | |
| 41. | Tie cues to people's goals | |
| 9. | rewards that motivate - affection, praise, touch, $ --> emotion = happiness | |
| 64. | SIMPLE SYNTAX LEADS TO REPEATABLE MESSAGES | |
| 50. | MOST SHORT-TERM MEMORIES ARE FATED TO BE FORGOTTEN UNLESS THEY ARE TIED TO LONG-TERM GOALS | |
| 75. | Ur communications, do you delay gratification while sustaining attn? r u mking reveal 2 soon? How long cn u prolong anticipation | |
| 66. | Hard to read slides increase memorization of them | |
| 79. | Find dog park to try with Lola and doggy day care to go to and website helping meet other dogs in your area | |
| 51. | 9 Criteria for repeatable messages (9) | |
| 25. | too much novelty but no integration with existing reflexes and habits, as well as no reinforcement and no immediate rewards, forgetting is inevitable | |
| 63. | Can your audience repeat your statements easily? | |
| 40. | Establish a framework, and then decide which items must stand out. Weaken their neighbors. | |
| 5. | Memory matters b/c it influences action | |
| 18. | Prospective Memory - Remembering a future event | |
| 43. | Studies show that prospective memory is more effective when it follows the formula of written instructions + imagery | |
| 47. | HOW MUCH OF YOUR CONTENT MEETS THE CRITERIA FOR A CLASSIC? | |
| 4. | 9 of the 15 items above can influence others long-term memory | |
| 32. | Surprise, for example, is memorable, but too much of it can be disconcerting. | |
| 72. | alliteration, parallel construction, and metaphors correlated with brand recall | |
| 36. | Decide the Salient point (distinct relative to their “neighbors.) and repeat it | |
| 81. | Backlog | |
| 49. | A classic is always marked by something worth mentioning over and over again, without the risk of becoming a cliché. | |
| 23. | secondary reinforcers, such as money or promotions, which are learned and which require, at least initially, cognitive effort to generate action. | |
| 77. | Give people a valuable tool the first 5 minutes of a presentation | |
| 34. | in a PowerPoint presentation, some items can become distinct relative to their “neighbors.” Scientists call this salience. | |
| 11. | emotion of frustration - expecting a reward we don't get; someone getting credit for our work | |
| 61. | Repeatable messages respond to long-term goals such as health, beauty and safety (author fails to mention $) | |
| 31. | there is no single factor that makes something memorable. It is a combination of elements, used in the proper ratio | |
| 17. | Brains r after max(reward) min(effort) min(risk) in socially desirable way | |
| 76. | Anticipation triggers dopamine which activates motivation and action |