| 33. | The top 50 SlideShares contained, on average, 9 of the 15 memory variables, | |
| 12. | emotion of relief - punishment stops | |
| 63. | Can your audience repeat your statements easily? | |
| 51. | 9 Criteria for repeatable messages (9) | |
| 27. | how to influence someone else’s memory because people make choices based on what they remember | |
| 20. | 3 routes to our next move (reflex, habit, goal) | |
| 9. | rewards that motivate - affection, praise, touch, $ --> emotion = happiness | |
| 16. | Ppl execute on intention (4) (4) | |
| 3. | 15 Ways to Make your content Memorable (15) | |
| 80. | Table of Contents | |
| 30. | CONSIDER INFLUENCING OTHERS’ MEMORY THROUGH THE LENS OF PROPORTION RATHER THAN PRECISION. | |
| 56. | Build a mantra based on what your audience is already saying | |
| 5. | Memory matters b/c it influences action | |
| 8. | Edmund Rolls - We guid behavior to things that r useful & away from things that aren't | |
| 14. | 3 Examples of better communication - intensify rewards, avoid a negative (3) | |
| 74. | Use the word "Imagine" to create anticipation and invite action. Ppl just dont thnk abt future; they feel the future & emotion influences decision-making | |
| 52. | Often we forget things because there are not enough cues or triggers in the environment to refresh our memory | |
| 19. | 3 steps that ppl act on future (3) | |
| 22. | list of stimuli that are biologically rewarding (16) (16) | |
| 55. | How do you create a good mantra for your listeners? Start where they are, not where you are. Listen to their vocabulary, to their way of talking. People often say the same things over and over without realizing it | |
| 6. | Kieth Ericson at Harvard study on overconfidence in remembering future effort | |
| 42. | link your message to people’s most relevant goals. | |
| 49. | A classic is always marked by something worth mentioning over and over again, without the risk of becoming a cliché. | |
| 34. | in a PowerPoint presentation, some items can become distinct relative to their “neighbors.” Scientists call this salience. | |
| 58. | How does your content make people look in front of others? | |
| 18. | Prospective Memory - Remembering a future event | |
| 23. | secondary reinforcers, such as money or promotions, which are learned and which require, at least initially, cognitive effort to generate action. | |
| 36. | Decide the Salient point (distinct relative to their “neighbors.) and repeat it | |
| 31. | there is no single factor that makes something memorable. It is a combination of elements, used in the proper ratio | |
| 77. | Give people a valuable tool the first 5 minutes of a presentation | |
| 44. | Timeless Message - create a classic in 3 steps 1. address fundamental human problem 2. build mental picture; 3. Repeatable metaphor (3) | |
| 59. | people would rather come across as storytellers than mere distributors of data. | |
| 10. | - emotion - unhappy boss | |
| 62. | What are some motivations that prompt the repetition of those messages? | |
| 78. | PROVIDE SWEET ANTICIPATION, NOT AN AGONIZING WAIT. | |
| 57. | A MESSAGE OFTEN BECOMES REPEATABLE IF IT CONFERS STATUS. | |
| 32. | Surprise, for example, is memorable, but too much of it can be disconcerting. | |
| 53. | Techniques to Convince Others to Repeat Your Words | |
| 28. | When we share great ideas, and others remember and act on them, we progress. When we have great ideas and others forget them, we stagnate. | |
| 2. | https://www.safaribooksonline.com/library/view/impossible-to-ignore/9781259584145 | |
| 39. | Memory guides action toward maximum rewards. | |
| 11. | emotion of frustration - expecting a reward we don't get; someone getting credit for our work | |
| 47. | HOW MUCH OF YOUR CONTENT MEETS THE CRITERIA FOR A CLASSIC? | |
| 25. | too much novelty but no integration with existing reflexes and habits, as well as no reinforcement and no immediate rewards, forgetting is inevitable | |
| 75. | Ur communications, do you delay gratification while sustaining attn? r u mking reveal 2 soon? How long cn u prolong anticipation | |
| 35. | Even a complex chart can be memorable if it appears after a string of simple text-based elements because it is seen as a surprise that breaks a pattern. | |
| 1. | https://degreed.com/dguserr4k6dy/dashboard#/feed | |
| 64. | SIMPLE SYNTAX LEADS TO REPEATABLE MESSAGES | |
| 26. | consider people’s reflexes, habits, and goals | |
| 54. | MEMORY THAT REINFORCES A DESIRED SELF THRIVES ON GENERIC STATEMENTS | |
| 50. | MOST SHORT-TERM MEMORIES ARE FATED TO BE FORGOTTEN UNLESS THEY ARE TIED TO LONG-TERM GOALS | |
| 38. | What matters most is what happens next. People need memory to predict their next move | |
| 81. | Backlog | |
| 76. | Anticipation triggers dopamine which activates motivation and action | |
| 17. | Brains r after max(reward) min(effort) min(risk) in socially desirable way | |
| 29. | Dodgson offered a wise coping technique for times of complexity and change: focus on proportions rather than precision. | |
| 43. | Studies show that prospective memory is more effective when it follows the formula of written instructions + imagery | |
| 41. | Tie cues to people's goals | |
| 40. | Establish a framework, and then decide which items must stand out. Weaken their neighbors. | |
| 67. | Are your sentences simple enough, even for non-English speakers? | |
| 48. | CLASSICS, NOT CLICHÉS | |
| 4. | 9 of the 15 items above can influence others long-term memory | |
| 13. | Make it clear how my content enables ppl 2 mv 2 a reward (6) | |
| 24. | when trying to influence others’ memory is that they overestimate the importance of goals and underestimate the impact of existing reflexes and habits | |
| 37. | People act on what they remember, not on what they forget. | |
| 7. | Memory, emotion and motivation may be the basis of brains design (3) | |
| 79. | Find dog park to try with Lola and doggy day care to go to and website helping meet other dogs in your area | |
| 60. | messages respond to people’s aspirations, to the materialization of a desired self. As a result, they are highly repeatable | |
| 72. | alliteration, parallel construction, and metaphors correlated with brand recall | |
| 70. | procedural memory is based on perception and motor skills (e.g., your ability to swim even if you have not done so in the past 10 years) | |
| 15. | The brain's quest is to seek rewards and avoid punishment | |
| 21. | TO BE ON PEOPLE’S MINDS, YOU MUST BECOME PART OF THEIR REFLEXES, HABITS, AND/OR GOALS THEY CONSIDER VALUABLE. | |
| 65. | Disfluency - distinct words | |
| 45. | 13 Classic Quotes or Mantras (13) | |
| 71. | Declarative memory includes knowledge and facts (e.g., “Magnesium is to the right of sodium on the periodic table | |
| 66. | Hard to read slides increase memorization of them | |
| 68. | Simple syntax is necessary but not sufficient for a repeatable message. Research shows that once the syntax is simple, providing a safe canvas, the foreground must be marked by distinct words, | |
| 46. | 3 Characteristics for a classic by Italo Calvino (3) | |
| 69. | Any time you aspire to a repeatable message, ask whether your audience can carry your content from context to context | |
| 61. | Repeatable messages respond to long-term goals such as health, beauty and safety (author fails to mention $) | |
| 73. | Many people have great ideas to share, but when they use clichés, they drain their messages of their potency, rendering them common and forgettable |