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Table of Contents

2.  Authority
7.  Reciprocation
12.Hypocrisy Syndrome

4-Hypnotic Words
10.Confirmation Bias
6.   Unity
5.  Commitment/Consistency
17.I Can't
3.  Social Proof
1.Seven Elements of Persuasion
14.Too Many Choices
19.Thanking
8.  Liking
4.  Scarcity

2-Anti-Persuasion: Do the Opposite
13.Anger
9.Noticing

3-Body Language

5-Other Persuasion Techniques