| 17. | I Can't | |
| 12. | Hypocrisy Syndrome | |
5-Other Persuasion Techniques | ||
| 7. | Reciprocation | |
| 6. | Unity | |
| 13. | Anger | |
| 8. | Liking | |
| 4. | Scarcity | |
| 2. | Authority | |
| 14. | Too Many Choices | |
| 3. | Social Proof | |
2-Anti-Persuasion: Do the Opposite | ||
| 1. | Seven Elements of Persuasion | |
3-Body Language | ||
| 19. | Thanking | |
| 9. | Noticing | |
| 5. | Commitment/Consistency | |
| 10. | Confirmation Bias | |
4-Hypnotic Words | ||